Help your dog be more relaxed around people
Behaviour coaching for dogs who struggle with visitors or strangers.
One-to-one behaviour coaching for dogs who struggle with visitors, strangers or busy places.
Personalised support, expert guidance and proven strategies.
Available UK-wide online or in-person near Fernhurst, West Sussex.
Understanding the Struggle
Living with a dog who struggles around people can feel isolating
You love your dog, but their reactions to people—barking, growling, hiding, lunging, or even snapping—are making everyday life stressful. Maybe you’ve stopped inviting people over because it’s just too difficult. Perhaps you avoid stopping to chat with other dog walkers, dreading how your dog might react. You might even find yourself structuring your entire day around avoiding people, feeling more and more cut off from the social experiences you used to enjoy.
You’ve probably tried some of the usual advice:
- Keeping your dog on lead or at a distance from people.
- Asking guests to ignore your dog or give them treats.
- Using ‘watch me’ exercises or distraction techniques.
- Following advice from book, online videos, or well-meaning friends.
- Attending group training classes (only to find they were too overwhelming).
Despite your best efforts, you’re still stuck. Avoiding people forever isn’t realistic, and the training you’ve done so far feels like it’s only managing the symptoms. You know your dog’s behaviour is driven by how they feel, and you want an approach that helps them feel genuinely safer, not just one that manages their reactions in the moment.
You just want to enjoy life with your dog again:
- To welcome visitors without stress or worry.
- To chat with neighbours or other dog walkers without having to keep your distance.
- To trust that you and your dog can handle everyday situations—without stress, fear, or frustration.
A Path to Peace
A structured plan, expert guidance, and support every step of the way
With expert guidance, you’ll:
- Understand what’s driving your dog’s behaviour – so you can respond in a way that truly helps them feel safer, rather than just suppressing their reactions.
- Follow a personalised, structured plan that adapts as you go – no rigid steps, just what works for your dog.
- Notice real progress – with clear steps and small wins that keep you feeling motivated and on track.
- Know exactly what to do in everyday situations – like greeting visitors, passing strangers on walks, or preparing for the vet
- Feel supported every step of the way – with regular check-ins and guidance, so you’re never left wondering what to do next.
This isn’t just a training plan — it’s a fully supported coaching programme to help both you and your dog feel calmer, more in control, and ready to enjoy life with less stress and more confidence.
Hi, I'm Kelly
I’m a Clinical Animal Behaviourist and the founder of Tails We Win, with over 14 years of experience helping reactive, anxious, and aggressive dogs feel safer and more secure in the world. My approach is rooted in the latest behavioural science, ethical training methods, and a deep understanding of how emotions affect behaviour.
But my expertise doesn’t just come from the world of dog behaviour—I also have a background in engineering and software development, applying agile frameworks to complex projects. What does that have to do with dog training? A lot, actually.
Working with a fearful or reactive dog isn’t about following a rigid step-by-step plan—it’s about adapting to progress, prioritising what matters most, and tracking success in a way that keeps you moving forward without feeling overwhelmed. That’s exactly how I structure my coaching.
I know how isolating and exhausting it can be to live with a dog who struggles around people. You don’t need more conflicting advice or quick-fix solutions—you need expert support, a clear plan, and the confidence to help your dog feel truly safe. That’s exactly what we’ll build together.
“You set Diva and I on the right track.
I can confidently say that she is a changed dog, and we are a team. We now trust each other.
I have a dog that when we are out, people stop and comment on how lovely she is.”
Sue (with Diva)
How it works
You’re ready to get started—so what happens next?
Step 1: Choose your package
Decide whether you’d like to begin with a 12 or 16-week coaching package (for focused progress with a clear structure) or join on a monthly plan (ongoing support that flexes with you and your dog). You’ll see the full details and cost before you commit, so there are no surprises.
Step 2: Getting set up
Once you’ve signed up, you’ll get access to my booking calendar to arrange your initial consultation. This first session is always online so we can cover everything in detail and make sure you feel comfortable before training begins.
Step 3: Get your personalised plan
After your consultation, you’ll receive a step-by-step plan designed for you and your dog. We’ll break the work down into clear, manageable exercises that fit into your daily life, with definitions of “done” so you’ll always know you’re on track.
Step 4: Ongoing coaching & support
We’ll meet regularly for your 1:1 coaching sessions — either online or, if you’re local and happy to travel, in-person at a private training field. Between sessions, you’ll also have support via WhatsApp and video reviews. This means you can ask questions, share wins, and get feedback whenever you need it — not just when we’re live together.
Step 5: Adjust, progress, and repeat
Each block of work builds on the last, and we’ll adapt as your dog’s confidence grows. You’ll always know what’s next, and you’ll never be left wondering what to do. Whether you complete the 12-week package or continue monthly, you’ll leave each stage with more tools, more confidence, and more progress to build on.
Every dog is different, and lasting change takes time — but with the right plan and ongoing support, progress is always possible.
Choose the level of support that's right for you
Every dog is different, and so is every owner’s journey. That’s why I offer three starting packages — each designed to give you the expert support you need, with the option to continue afterwards on a monthly plan if you’d like ongoing coaching.
Groundwork Session
Initial Consult OnlyBest for: Dipping your toe in, or if you want expert guidance to get started before committing to ongoing support.
Includes:
Initial 90-minute consultation.
Personalised plan tailored to your dog.
Support for 2 weeks after session.
Duration: 2 weeks
Support: Email & messaging support, plus video reviews.
The Groundwork Session is also the first step if you’d like to continue with one of my monthly support plans.
12-Week Nurture Package
Comprehensive SupportBest for: Owners who want regular check-ins and ongoing help adjusting their plan over the first 12 weeks.
Includes:
Initial consultation & personalised plan.
3 further coaching sessions.
Full support throughout your package.
Duration: 12 Weeks
Support: Email & messaging support, plus video reviews.
Once your Nurture Package is complete, you can continue seamlessly on a monthly plan if you’d like longer-term support.
16-Week Flourish Package
Ultimate TransformationBest for: Owners who want more regular coaching sessions alongside full support and feedback.
Includes:
Initial consultation & personalised plan.
7 further coaching sessions.
Full support throughout your package.
Duration: 16 Weeks
Support: Email & messaging support, plus video review.
After your Flourish Package, you’ll also have the option to roll into a monthly support plan for as long as you need.
Looking for ongoing support?
Monthly packages are available once you’ve completed an initial package. These give you continued access to regular coaching sessions, between-session support, and the reassurance of having an expert in your corner for the long haul.
You don't have to figure this out alone.
You’re here because you’re ready for change. You want to stop second-guessing yourself and start feeling confident in how you handle life with your dog. With expert guidance, a structured plan, and ongoing support, that’s exactly what we’ll build together.
Let's get started!
Choose the option that fits you best:
Already know what you need? Select your package and book now. Your first step toward a calmer, more confident future starts today.
Not sure which package is right for you? Book a free 15min call. Fill in a few details, we’ll chat and I’ll help you figure out the best fit for your situation.
“The video feedback was so valuable.
Your positivity and enthusiasm boosted my confidence even when I felt it was all going to pot. Your belief in us helped me to connect all the different bits of training together.
You have great advice, from adjusting training to suit us, to helping with to get a new harness and lead. Showing us where Bryher was happy but also where we had reached her limit in feeling comfortable.
Thank you doesn’t actually feel enough!”
Sarah (with Bryher)
Find the perfect fit
Is this service right for you?
Choosing the right coaching package is crucial for addressing your dog’s unique behaviour challenges. This service is designed for dog owners dealing with reactive or aggressive behaviours towards other people.
If you’re seeking a comprehensive approach to transform your dog’s behaviour and enhance your bond, this service is designed for you. My methods are rooted in understanding and patience, ensuring a positive experience for both you and your dog.
This IS for you if:
- Your dog overreacts to other people—barking, lunging, growling, or shutting down.
- You want to understand the emotions behind your dog’s behaviour, not just suppress their reactions.
- You’re committed to kind, ethical, science-based training that helps your dog feel safe.
- You’re ready to work in small, manageable steps to build real, lasting change.
- You want a structured but flexible plan that adapts to your dog’s progress.
- You value expert guidance and ongoing support, rather than trying to piece things together on your own.
This IS NOT for you if:
- You’re looking for a quick fix or expecting instant results.
- You’re hoping to use corrections, aversive tools (e.g., prong collars, e-collars), or punishment-based methods to stop the behaviour. My approach focuses on changing how your dog feels, not just what they do.
- You want your dog to “just stop” reacting, rather than addressing the root cause.
- You’re not willing to or cannot commit time and effort to help your dog feel safer.
- You need in-person training at your home—this is an online or hybrid coaching service with any in-person coaching held at a safe outdoor venue.
Frequently Asked Questions
Training & Methods
Will positive reinforcement really work for my anxious dog?
Yes! Positive reinforcement is highly effective for addressing reactivity and aggression. More importantly, it’s an ethical and humane way of helping them. With consistency, we’ll create positive associations in situations your dog currently finds overwhelming. And because we’re working with how your dog feels (not just what they do), this approach also strengthens your bond and helps your dog feel safer with you by their side.
What if my dog doesn't take treats when they're reacting?
That’s completely normal. If your dog is too worried to eat, we’ll adjust the training so we’re working at a distance or in a way where they feel safe. We’ll also explore other reinforcers such as toys, praise, or simply giving them space.
My dog has been reactive for years — can they still improve?
Absolutely! Dogs of any age can learn new behaviours with the right approach. The key is working at their pace and focusing on changing how they feel, not just what they do.
How long will it take to see results?
Every dog is different, but many clients notice small shifts — like quicker recovery after a noise, or being less tense on walks — within a few weeks. Long-term behaviour change takes time, and our structured approach ensures progress happens at a pace your dog can handle.
Will my dog always need to avoid people?
At first, yes — we’ll use careful management so your dog isn’t constantly pushed beyond their limits. Over time, as they feel safer, their confidence will grow and their world can gently expand. The goal isn’t avoidance forever — it’s building coping skills so life feels easier for you both.
What if my dog doesn’t improve?
Because we adapt the plan as we go, you’re never left stuck. If something isn’t working, we’ll pivot and find what does. And if we suspect an underlying medical issue or your dog would benefit from medication alongside behaviour support, I’ll liaise with your vet so your dog gets the right help.
Can you guarantee results?
No ethical behaviourist can guarantee specific results. What I can guarantee is a compassionate, science-based approach, ongoing support, and a plan tailored to you and your dog.
Practicalities of Working Together
What happens after I book?
Once you book your package, you’ll receive a welcome email with a link to schedule your first session. I’ll also ask you to complete a questionnaire about your dog so we can hit the ground running.
What if I need to reschedule a session?
I design programmes for best results when sessions are spaced every 2–3 weeks, but I also understand life happens. Where possible, I’ll offer flexibility. All sessions must be taken within the agreed programme duration.
How will I know we’re making progress?
You’ll have a clear plan with milestones from day one. Regular check-ins ensure we stay on track, and we’ll adjust as needed. You’ll see progress both in your dog’s behaviour and in your confidence handling situations.
What if life gets in the way and I can’t train as much as I planned?
That’s completely normal. We’ll prioritise the most important skills and fit training into your routine, so it doesn’t feel overwhelming.
What if I pick the wrong package?
If you’re unsure which level of support to choose, get in touch, and I’ll help you decide. You can also start with the Groundwork package and then continue into a larger package or monthly plan.
Can I extend my support if I feel I need more help?
Yes! Many clients continue after their initial package with ongoing monthly support, so you’re never left on your own if you’d like to keep going.
What equipment will I need for training?
Nothing fancy — just your usual walking gear, plenty of treats, and a way to record short videos (your phone is perfect). If specific tools would help your dog, I’ll recommend them.
What if I don’t feel confident training my dog?
That’s exactly why I’m here! You don’t need to be an expert — I’ll coach you step by step so you always know what to do next.
Format & Delivery
I’ve only ever worked with trainers in person—will online coaching really work?
Absolutely! Online coaching means your dog learns in their own safe environment without the stress of strangers or travel. You’ll also get more tailored support, real-time feedback, and the flexibility of fitting sessions into your life.
If you’re local and willing to travel, in-person sessions can also be arranged at my private outdoor facility in Fernhurst, West Sussex.
Do I need to be tech-savvy to do online coaching?
Not at all! If you can join a video call, record a video on your phone, and send a message, you’ll have everything you need. I’ll guide you through the rest.
Vet, Medical & Insurance
What about medication?
Sometimes vets recommend behaviour medication to support dogs with high levels of fear or anxiety. This isn’t a “last resort”, medication can make it easier for your dog to learn, cope, and feel safe. In the UK, only your vet can prescribe medication, which is why a veterinary referral is essential. It allows me to work in partnership with your vet to make sure your dog gets the right balance of medical and behavioural support.
Why do I need a veterinary referral before starting?
Because health and behaviour are deeply connected. Pain or illness can contribute to fear and anxiety. A referral from your vet ensures we rule out medical causes and gives us the chance to work together for the best outcome for your dog
Can I claim this service on my pet insurance?
Many UK insurance providers cover behaviour consultations with qualified professionals. Check with your provider to see if you’re eligible — I’m happy to help with the paperwork if needed.
Why should I work with a Clinical Animal Behaviourist?
As a qualified Clinical Animal Behaviourist, I use ethical, evidence-based methods to address behaviour at its emotional root. That means we’re not just changing what your dog does in the moment — we’re helping them feel safer and more secure in the long run.
Investment
I’m worried about the cost — what if it’s not worth the investment?
This is an investment in your dog’s wellbeing and your peace of mind. Many clients find they save money in the long run by addressing the root causes of fear rather than endlessly trying short-term fixes.
Want to know more?
If you have a question that’s not listed here, feel free to get in touch to see if this service is right for you.
Ready to finally feel confident handling your dog's reactivity?
You don’t have to keep evading other dog walkers, finding excuses to avoid inviting people over, or feeling increasingly isolated from your social circle. With expert guidance, a structured but flexible plan, and ongoing support, you can help your dog feel calmer and more in control—so life together feels easier and less stressful.
Already know which package is right for you? Book your spot now and take the first step toward lasting change.
Not sure yet? No problem—book a free call, give me a few details, and we’ll figure it out together.
You’re not alone in this—let’s get started together.